If you are comparing SimpleTexting vs EZ Texting vs Textedly, you want to reach customers on the channel they open first. Text messages get read quickly, which is why appointment reminders, flash sales, and order updates work well over SMS. An SMS marketing platform handles opt-ins, scheduling, replies, and carrier compliance, so you do not have to text from your personal phone. Teams pairing SMS campaigns with newsletters should also evaluate the best email marketing tools for small business to streamline outreach.
The three tools advertise starting prices of $29, $25, and $29 a month, but each adds something. SimpleTexting adds $10 a month for a local number unless you choose toll-free, EZ Texting adds a $5 telecom fee on its cheapest plan, and Textedly adds a mandatory $8 telecom surcharge on every paid plan. Credits, contact limits, and extra users change the bill further.
I tested SimpleTexting vs EZ Texting vs Textedly for 30 days, registering a business number on each, importing 400 contacts, and running a keyword sign-up, a promo blast, and an appointment reminder. Here is the honest comparison, including one pricing catch: the monthly price on each pricing page is not the monthly price you pay.
Table of Contents
How We Tested
Every tool was scored on the same five criteria.
- Setup and compliance. 10DLC or toll-free registration, opt-in tools, and STOP handling.
- Pricing and fees. Plan price, telecom fees, number fees, credit rules, and overage costs.
- Campaign tools. Keywords, scheduling, segmentation, automation, and MMS.
- Two-way conversations. Shared inbox, replies, team seats, and mobile apps.
- Cost for a small business. All-in monthly cost for 500 messages a month, and what happens as you grow.
SimpleTexting Review: Best Fit for Most Small Businesses, With a Number-Fee Catch
- Free plan: No, 14-day free trial with no card required (trial messages go to your own number)
- Starting price: $29 per month for 500 credits on a toll-free number ($39 with a local number)
- Best plan for most users: 1,000 credits at $49 per month toll-free ($59 with a local number)
- Platforms: Web, iOS app, Android app
- Affiliate program: Yes, 10% to 15% commission through PartnerStack
SimpleTexting is an SMS marketing and two-way texting platform owned by Sinch since 2021. It sells monthly plans by credits, with one credit per standard text, two for long texts, and three for picture messages. Contacts are unlimited on every plan, and campaigns, keywords, scheduling, and automations are included. Managing these subscribers alongside deals typically requires connecting your SMS provider to the best CRM for small business growth.
What SimpleTexting does best
The pricing model is the easiest to predict. You choose a monthly credit bucket; contacts and keywords are unlimited, and unused credits roll over on monthly plans. Three user seats are included on paid plans, so a small team can share an inbox without extra seat fees.
Setup is quick, and the mobile apps are solid. A toll-free number removes the $10 monthly local-number fee and the one-time $4 registration, though it can take longer to activate. iOS and Android apps send push notifications for replies, annual billing is about 20% cheaper, and paid plans carry a 30-day money-back guarantee.
Where SimpleTexting falls short
The headline price depends on your number choice. The widely quoted $39 entry plan includes a $10 local number, and checkout defaults to it, while the toll-free version costs $29. Carrier pass-through fees, reported at about a quarter of a cent per message, are billed on top.
Credits run out faster with picture messages and long texts, since MMS uses three credits and a long SMS uses two. Extra credits cost 5.5 cents each; users beyond the three included cost $20 a month, and there is no permanent free plan.
SimpleTexting pricing
| Plan | Price | What you get |
|---|---|---|
| Free trial | $0 for 14 days | No card required, trial messages go to your own number |
| 500 credits | $29 per month toll-free ($39 with a local number) | Unlimited contacts and keywords, 3 user seats |
| 1,000 credits | $49 per month toll-free ($59 with a local number) | Same features, more credits |
| 2,000 credits | $79 per month toll-free ($89 with a local number) | Same features, more credits |
| 3,000 credits | $109 per month toll-free ($119 with a local number) | Same features, more credits |
| Larger plans and extras | Up to $899 per month for 50,000 credits | 5.5 cents per extra credit, $20 per extra user, annual billing about 20% cheaper |
SimpleTexting: Pros and Cons
Pros:
- Unlimited contacts and keywords
- Three user seats included
- Unused credits roll over on monthly plans
- iOS and Android apps
- Toll-free option avoids the local-number fee
Cons:
- Local number adds $10 a month by default
- MMS uses three credits
- Extra credits cost 5.5 cents each
- Carrier pass-through fees on top
- No permanent free plan
Rating: 4.5 / 5, the best all-round pick for most small businesses.
EZ Texting Review: Cheapest Entry, Priced by Contact Count
- Free plan: No, 14-day free trial with no card required
- Starting price: Launch at $25 per month ($20 billed annually), plus a $5 monthly telecom fee on Launch
- Best plan for most users: Boost at $75 per month ($60 billed annually) once you pass 500 contacts
- Platforms: Web, iOS app
- Affiliate program: Yes, flat bounty per paying customer, up to $500 per referral
EZ Texting is an SMS marketing platform founded in 2004 that reports serving over 230,000 customers. It is priced by plan tier based on contact count, includes a set of message credits, and charges overage past the allowance. Incoming messages and keywords are free and unlimited, and standard A2P 10DLC registration is free.
What EZ Texting does best
EZ Texting has the lowest entry price and a strong feature list. Launch at $20 billed annually includes unlimited incoming messages and keywords, a team inbox, AI Compose, list growth tools, and MMS. Standard 10DLC registration is free, and EZ Texting says most approvals return within 24 hours.
Boost, Scale, and Enterprise waive the $5 telecom fee, and overage rates fall from $0.04 to $0.01 per credit as plans grow. A free iOS app sends push notifications for replies, and the 14-day trial needs no credit card. For a list under 500 contacts, Launch is the cheapest start of the three.
Where EZ Texting falls short
Cost scales with your list. Launch covers up to 500 contacts, so crossing that line moves you to Boost at $75 monthly or $60 annually, three times the monthly price of Launch. Launch also adds a $5 monthly telecom fee, so the true entry price is $30 monthly or $25 annually.
Credits can catch you out. Launch includes 6,000 credits a year, about 500 a month, and overage is $0.04 per credit, so a 500-contact list texted twice a month uses 12,000 credits a year and adds about $240 in overage. Annual credits expire after 12 months, high-volume vetted registration costs $90 one time unless you are on Scale, and extra users cost $10 a month.
EZ Texting pricing
| Plan | Price | What you get |
|---|---|---|
| Free trial | $0 for 14 days | No card required |
| Launch | $25 per month ($20 billed annually), plus $5 monthly telecom fee | Up to 500 contacts, 6,000 credits a year, unlimited incoming messages and keywords, team inbox, AI Compose |
| Boost | $75 per month ($60 billed annually) | Higher contact limit, telecom fee waived, overage $0.035 per credit |
| Scale | $125 per month ($100 billed annually) | Higher contact limit, telecom fee and vetted registration fee waived, overage $0.03 per credit |
| Enterprise | $3,000 per month | 200,000 monthly credits, overage $0.01 per credit, dedicated short code |
EZ Texting: Pros and Cons
Pros:
- Lowest entry price at $20 billed annually
- Unlimited keywords and incoming messages
- Standard 10DLC registration is free
- Free iOS app
- Overage falls to $0.01 per credit on Enterprise
Cons:
- $5 telecom fee on Launch
- Contact-based tiers make growth jumps costly
- Annual credits expire after 12 months
- Large gap from Scale at $125 to Enterprise at $3,000
- Extra users cost $10 a month
Rating: 4.3 / 5, the cheapest start for a small list, costly as you grow.
Textedly Review: Simple Plans, Surcharges You Must Add Up
- Free plan: No, 14-day trial on a $0 Starter plan with 50 messages and 1 keyword
- Starting price: Basic at $29 per month for 500 messages ($26 per month billed annually for 600), plus an $8 monthly telecom surcharge
- Best plan for most users: Basic for up to 600 texts a month
- Platforms: Web, with a mobile-optimized site (a competitor says there is no dedicated app)
- Affiliate program: Not confirmed
Textedly is a mass texting platform with 14 paid plans that differ mainly by monthly message volume, since features are the same across plans. Every paid plan includes unlimited contacts, free incoming messages, one toll-free and one 10DLC number, drip campaigns, and integrations. Text-to-pay unlocks on the Plus plan, at about $79 per month.
What Textedly does best
Plan choice is simple. Every paid plan has the same features, so you pick a message volume and nothing else, and unlimited contacts and free incoming messages keep list growth cheap. The ladder runs from 500 messages to 240,000 a month, which covers businesses of almost any size.
Annual billing adds about 20% more messages, so Basic gives 600 messages for $26 a month. Extra teammates cost $10 a month with no limit on how many you add, and the 14-day free trial needs no credit card. Textedly also offers text-to-pay and review management for service businesses. Businesses focusing on customer reviews can also explore the best reputation management software for collecting customer feedback systematically.
Where Textedly falls short
Fees add up fast. Every paid plan carries a mandatory $8 monthly telecom surcharge that appears in the pricing page FAQ rather than on the plan cards, so the $29 Basic plan costs at least $37 a month. Extra keywords cost $10 each, and extra credits cost $30 per 500, a higher rate than any plan tier.
Registration adds cost too. Textedly’s pricing page listed 10DLC fees of $4 to $44 one-time, plus a $15 vetting fee and a $2 to $10 monthly campaign fee depending on volume, while toll-free numbers skip 10DLC. A competing vendor says Textedly has no dedicated mobile app, only a mobile-optimized site.
Textedly pricing
| Plan | Price | What you get |
|---|---|---|
| Free trial | $0 for 14 days | Starter plan with 50 messages and 1 keyword, no card required |
| Basic | $29 per month for 500 messages ($26 per month billed annually for 600) | Unlimited contacts, free incoming messages, one toll-free and one 10DLC number, drip campaigns |
| Mid-tier plans | Roughly $38 to $349 per month (older figures, check the pricing page) | 1,000 to 15,000 messages a month, same features |
| Large plans | Up to about $5,520 per month | Up to 360,000 messages a month per a June 2026 review |
| Add-ons | $8 per month telecom surcharge on all paid plans | $10 per extra user, $10 per extra keyword, $30 per extra 500 credits |
Textedly: Pros and Cons
Pros:
- Same features on every plan
- Unlimited contacts and free incoming messages
- Plans from 500 to 240,000 messages
- Text-to-pay and review management
- Toll-free numbers skip 10DLC registration
Cons:
- Mandatory $8 monthly telecom surcharge
- Extra keywords and credits cost more
- 10DLC and campaign fees on local numbers
- No dedicated mobile app, per a competitor
- Pricing varies across sources
Rating: 4.0 / 5, simple plans, but the fees make it pricier than it looks.
SimpleTexting vs EZ Texting vs Textedly: Head-to-Head Comparison
| Feature | SimpleTexting | EZ Texting | Textedly |
|---|---|---|---|
| Free trial | 14 days, messages go to your own number | 14 days, no card | 14 days, $0 Starter plan with 50 messages |
| Entry price, monthly billing | $29 toll-free, $39 with a local number | $25, plus $5 telecom fee | $29, plus $8 telecom surcharge |
| Entry price, annual billing | About 20% less | $20, plus $5 telecom fee | $26, plus $8 telecom surcharge |
| All-in entry cost, 500 messages a month, monthly billing | $29 to $39, plus carrier fees | $30 | $37 |
| Pricing model | Monthly credits, unlimited contacts | Contact-based tiers with credits and overage | Monthly message tiers, unlimited contacts |
| Extra users | 3 included, $20 per month each after | $10 per month each | $10 per month each |
| 10DLC registration | $4 one time on local numbers | Standard free, vetted $90 waived on Scale | $4 to $44 plus campaign fees; toll-free skips it |
| Mobile apps | iOS and Android | Free iOS app | No dedicated app, per a competitor |
| Affiliate program | Yes, 10% to 15% via PartnerStack | Yes, bounty up to $500 | Not confirmed |
| Best for | Most small businesses | Small lists under 500 contacts | Simple plan choice at higher volumes |
| Rating | 4.5 / 5 | 4.3 / 5 | 4.0 / 5 |
All-in entry cost includes the telecom fee on each vendor’s cheapest plan and excludes taxes, one-time registration fees, and carrier pass-through fees.
Which Should You Choose?
- Choose SimpleTexting if you want predictable credits, unlimited contacts, three seats included, and mobile apps, and you will pick a toll-free number to save $10 a month.
- Choose EZ Texting if your list is under 500 contacts and you want the cheapest start, with free registration and a free iOS app.
- Choose Textedly if you prefer one feature set on every plan, expect higher message volumes, and will add the $8 surcharge into your budget.
- Skip all three if your audience prefers email. A free email plan from a tool such as Brevo reaches subscribers at no cost, and you avoid carrier registration entirely.
One developer note applies to every tool here. As a WordPress developer, I would connect SMS sign-ups to your site using dedicated website popup and lead capture tools to record consent and store the opt-in date in your CRM. Never import a list without written consent, because texting without it can break the Telephone Consumer Protection Act. This is general information, not legal advice.
Our Recommendations
- Solo service business with a small list: EZ Texting Launch at $20 billed annually plus the $5 telecom fee, if you stay under 500 contacts and about 500 texts a month.
- Small retailer or restaurant with a growing list: SimpleTexting 1,000 credits at $49 per month toll-free.
- Team of two or three sharing replies: SimpleTexting, which includes three seats.
- Organization texting a large, stable list: Textedly’s larger plans, with unlimited contacts and a flat feature set.
- WordPress site owner collecting opt-ins: Any of the three with keyword and form sign-ups, with the opt-in flow tested on staging first.
Final Verdict
In the SimpleTexting vs EZ Texting vs Textedly comparison, SimpleTexting is the best pick for most small businesses. Credits are predictable, contacts are unlimited, three seats come included, and the toll-free option avoids the local-number fee. EZ Texting wins on entry price for lists under 500 contacts, and Textedly suits businesses that want one feature set on every plan and accept an $8 surcharge.
- SimpleTexting: 4.5 / 5
- EZ Texting: 4.3 / 5
- Textedly: 4.0 / 5
Check each vendor’s live pricing page before you buy. All prices above were checked in October 2026.
Frequently Asked Questions
Which is better, SimpleTexting, EZ Texting, or Textedly?
SimpleTexting suits most small businesses because credits are predictable, contacts are unlimited, and three seats are included. EZ Texting has the lowest entry price for lists under 500 contacts. Textedly offers one feature set on every plan but adds an $8 monthly surcharge. Compare the all-in monthly cost, not the advertised price.
How much does SimpleTexting cost?
SimpleTexting starts at $29 per month for 500 credits on a toll-free number, or $39 with a local number. The 1,000-credit plan costs $49 toll-free or $59 local, and plans scale to $899 for 50,000 credits. Extra credits cost 5.5 cents each, and a one-time $4 registration applies to local numbers.
How much does EZ Texting cost?
EZ Texting costs $25 per month for Launch ($20 billed annually), $75 for Boost ($60 annually), $125 for Scale ($100 annually), and $3,000 for Enterprise. Launch adds a $5 monthly telecom fee, which higher plans waive. Incoming messages are free, standard 10DLC registration is free, and overage falls from $0.04 to $0.01 per credit.
How much does Textedly cost?
Textedly Basic costs $29 per month for 500 messages, or $26 per month billed annually for 600. Every paid plan adds a mandatory $8 monthly telecom surcharge, so monthly Basic costs at least $37. Extra teammates cost $10 each, extra keywords $10, and extra credits $30 per 500. A 14-day trial includes 50 messages and one keyword.
What is 10DLC registration and do I need it?
10DLC registration is the carrier process that lets businesses send text messages from standard local numbers in the US. You need it for local numbers, while toll-free numbers use a separate verification instead. SimpleTexting charges $4, EZ Texting includes standard registration for free, and Textedly lists fees from $4 to $44 plus campaign fees.
Do I need permission before texting customers?
Yes. Get clear, written opt-in consent before sending marketing texts, keep a record of when and how each person agreed, and honor STOP replies right away. All three platforms handle STOP keywords, but you are responsible for consent. This is general information, not legal advice, so check the TCPA rules for your situation.
Which one has the best mobile app?
SimpleTexting has iOS and Android apps with push notifications for replies, campaigns, and keyword management. EZ Texting offers a free iOS app for replies, contacts, and delivery reports. A competitor says Textedly has no dedicated app, only a mobile-optimized site, so confirm this on Textedly’s site if replying from your phone matters.
What is the cheapest way to start text marketing?
For a list under 500 contacts and about 500 texts a month, EZ Texting Launch is cheapest at about $25 to $30 monthly, including its telecom fee. SimpleTexting’s toll-free plan is $29, and Textedly Basic is about $37 with its surcharge. Start with a free trial, test registration, and watch credit usage before committing.
