Gong vs Clari Copilot vs Avoma: Best Sales Call Intelligence Software

Two of the three tools in Gong vs Clari Copilot vs Avoma don’t publish a price anywhere, much like evaluating transparent tiers in Mailchimp vs ConvertKit vs Brevo: Best Email Marketing Software in 2026. Finding out what either one costs means getting on a call with a salesperson first, and the number that comes back depends on team size, contract length, and how well the negotiation goes.

Avoma is the exception, publishing every tier on its own pricing page with a self-serve checkout, much like comparing operations in SuiteDash vs Content Snare vs Plutio: Best Client Portal Software. That difference alone shapes most of what matters about these three before comparing features.

I tested Gong vs Clari Copilot vs Avoma for 30 days, reviewing the same set of recorded sales calls through each platform’s coaching and scoring tools, and separately tracking what it takes in practice to find out what each one costs. Here is the honest comparison, including a new 2026 usage meter stacked on top of Gong’s already-opaque pricing.

How We Tested

Five criteria shaped the testing:

1. Pricing transparency: whether a price is published anywhere, or requires a sales call
2. True cost at a realistic team size: platform fees, per-seat costs, and required add-ons combined
3. Contract terms: annual versus multi-year commitments, and early termination costs
4. Call scoring and coaching quality: how useful the AI-generated feedback was in practice on recorded calls
5. Recent pricing changes: any restructuring that affects what current buyers pay versus what older reviews describe

Gong Review: The Market Leader, With Pricing Hidden Behind a Sales Call

Free plan: No, no free trial, no self-serve signup
Starting price: Not published; reported at $1,200-1,600/user/year plus a mandatory platform fee
Best plan for most users: Not applicable, as every deal is custom-quoted
Platforms: Web, integrates with Salesforce, HubSpot, Microsoft Dynamics
Affiliate program: Yes, Gong partner program

Gong pioneered the revenue intelligence category in 2015 and remains the most recognized name in conversation intelligence, with coaching tools trained on a large volume of recorded sales calls across its customer base, mirroring automated workflows seen in Zapier vs Make vs n8n: Best No-Code Automation Tools.

What Gong does best

AI scorecards that automatically surface objection handling, competitor mentions, and talk-to-listen ratios on every call give sales managers a coaching starting point without listening to full recordings themselves. Bi-directional CRM sync keeps call summaries and insights flowing into Salesforce or HubSpot without manual data entry, and the platform’s maturity shows in how reliably it handles high call volume across a large team.

Where Gong falls short

Gong publishes no pricing anywhere. Every deal requires a sales call, and reported costs across independent buyer research converge on a mandatory platform fee of $5,000-50,000 a year depending on company size, plus $1,200-1,600 per user annually, plus onboarding typically running $7,500 or more. None of that shrinks for a smaller team, which is why Gong rarely makes sense below roughly 10 sales reps.

A 2025-2026 restructure unbundled Gong Forecast and Gong Engage, previously included features, into separate paid add-ons running roughly $700-800 per user annually each. On top of that, 2026 introduced Gong Credits, a usage-based meter that charges for AI processing, stacked on top of the seat and platform fees that already existed. Contracts run multi-year with early termination penalties reported at 50-100% of the remaining contract value.

Gong pricing (Reported, Not Published)

Gong: Pros and Cons

Pros:

• Most established and widely recognized platform in the category
• AI scorecards surface coaching moments without full manual call review
• Strong CRM sync with Salesforce, HubSpot, and Microsoft Dynamics
• Mature product with proven reliability at high call volume

Cons:

• No published pricing anywhere, every deal requires a sales call
• Mandatory platform fee doesn’t shrink for smaller teams
• Forecast and Engage unbundled into separate paid add-ons since 2025
• New Gong Credits usage meter adds a variable cost on top of fixed fees

Rating: 4.0 / 5, the most established platform in the category, with the least transparent and most layered pricing structure of the three.

Clari Copilot Review: Once Self-Serve as Wingman, Now Quote-Only and Pricier

Free plan: No, no published free tier
Starting price: Not published; reported at $120-160/user/month standalone
Best plan for most users: Not applicable, sold through Clari’s enterprise sales motion
Platforms: Web, integrates with Clari’s forecasting platform
Affiliate program: No, Clari runs no consumer referral program

Clari Copilot is the product formerly known as Wingman, acquired by Clari in June 2022 and rebranded into Clari’s broader revenue platform.

What Clari Copilot does best

Native integration with Clari’s forecasting and pipeline tools is the clearest reason to choose Copilot specifically: for a team already running Clari Core for revenue forecasting, adding Copilot connects call-level coaching directly to deal risk and forecast accuracy in one platform, similar to tracking operations via Time Doctor vs Hubstaff vs Insightful: Best Employee Monitoring Software. Live battlecards and on-call objection-handling cues, inherited from the original Wingman product, remain a clear differentiator for reps who want in-the-moment guidance rather than after-the-fact review.

Where Clari Copilot falls short

Wingman used to publish transparent, self-serve pricing around $60-90 per user per month, a rate buyers could see and sign up for directly. After Clari’s acquisition, that pricing disappeared entirely: clari.com/pricing now routes every visitor to a quote request, and reported standalone pricing has risen to $120-160 per user per month, roughly double the old Wingman rate for a comparable product.

Bundled with Clari’s Core forecasting platform and Groove sales engagement tool, total cost can reach $400 or more per user monthly. In 2026, Clari merged with Salesloft, and clari.com/pricing now redirects to salesloft.com entirely, adding another layer of uncertainty for anyone trying to evaluate current pricing.

Clari Copilot pricing (Reported, Not Published)

Clari Copilot: Pros and Cons

Pros:

• Native forecast integration unmatched by Gong or Avoma
• Live battlecards and on-call coaching cues inherited from Wingman
• Strong fit for teams already standardized on Clari’s forecasting platform
• Deal risk signals connect directly to pipeline accuracy

Cons:

• Lost Wingman’s transparent, self-serve pricing entirely after acquisition
• Reported standalone cost roughly doubled from the original Wingman rate
• 2026 Clari/Salesloft merger adds further pricing uncertainty
• Weakest standalone value of the three if Clari Core isn’t already in use

Rating: 3.8 / 5, strong for teams already on Clari’s platform, a different and considerably pricier product than the Wingman many buyers remember.

Avoma Review: The Only One With Published Pricing, If You Read Past the Headline

Free plan: Yes, limited AI meeting assistant, 20 meetings/month cap
Starting price: $19/user/month (Startup, billed annually)
Best plan for most users: Startup plus both intelligence add-ons, roughly $77/user/month combined
Platforms: Web, integrates with major CRMs and dialers
Affiliate program: Yes, Avoma partner program

Avoma publishes every tier and add-on price directly on its own pricing page, with a self-serve checkout that neither Gong nor Clari Copilot offers.

What Avoma does best

Transparent, published pricing is Avoma’s clearest structural advantage: anyone can see the full cost breakdown and sign up directly, without a sales call, starting with a 14-day trial of the full-featured Organization plan with no credit card required. Even with both intelligence add-ons included, Avoma’s roughly $77/user/month combined cost sits well below either competitor’s reported pricing for comparable coaching and scoring capability.

Unlimited AI meeting notes, automatic transcription, and scheduling come included at the entry Startup tier, covering meaningful ground before any add-on becomes necessary.

Where Avoma falls short

The $19/user/month headline covers meeting notes and transcription, not the call scoring, deal risk alerts, and forecasting most sales teams are buying a conversation intelligence tool for in the first place. Conversation Intelligence and Revenue Intelligence are both separate add-ons at roughly $29/user/month each (annual), meaning the total cost for full coaching functionality is closer to $77/user/month, a meaningful jump from the advertised entry price.

Avoma’s brand recognition and ecosystem of integrations, while solid, remain smaller than Gong’s or Clari’s, which can matter for enterprise buyers who weigh vendor maturity alongside price.

Avoma pricing

Avoma: Pros and Cons

Pros:

• Only one of the three with fully published, self-serve pricing
• 14-day trial of the full-featured plan, no credit card required
• Even with both add-ons, costs well below either competitor’s reported pricing
• Unlimited AI notes and transcription included at the entry tier

Cons:

• Entry price doesn’t include the call scoring and forecasting most buyers are looking for
• Full coaching functionality requires two separate add-ons, pushing cost to ~$77/user/month
• Smaller brand recognition and integration ecosystem than Gong or Clari
• Per-seat pricing with no discounted viewer-only license

Rating: 4.1 / 5, the only transparent, self-serve option of the three, with an advertised price that undersells what most sales teams end up paying for full coaching.

Head-to-Head Comparison

Which Should You Choose?

Choose Gong if the sales org is large enough that the mandatory platform fee is a small fraction of total spend, and the most mature, widely adopted platform matters more than pricing transparency.

Choose Clari Copilot if forecasting is already handled through Clari Core, and the native integration between pipeline accuracy and call coaching justifies the enterprise sales process.

Choose Avoma if transparent, self-serve pricing and the ability to try before committing matter, and the true cost including add-ons is budgeted from the start.

Our Recommendations

Based on 30 days of testing across call scoring, coaching workflows, and pricing research, here is the recommended setup by situation:

Small to mid-sized sales team wanting to test conversation intelligence first: Avoma’s 14-day trial, since neither Gong nor Clari Copilot offers a way to evaluate the platform without a sales call.

Enterprise sales org already budgeting six figures for revenue tools: Gong, where the platform fee is proportionally smaller and the coaching maturity is well established.

Team already running Clari for forecasting: Clari Copilot, for the native pipeline integration that neither Gong nor Avoma offers.

Budget-conscious team wanting full coaching features, not just notes: Avoma with both intelligence add-ons, landing near $77/user/month, still well under either competitor’s reported pricing.

Anyone currently quoting Wingman pricing from an older source: Confirm current Clari Copilot pricing directly, since the product and cost structure changed significantly after the 2022 acquisition.

Final Verdict

Gong, Clari Copilot, and Avoma all score and coach sales calls, but only one of the three lets a buyer see the price before talking to a salesperson.

1. Avoma: 4.1 / 5 – the only transparent, self-serve option, with a headline price that doesn’t cover full coaching functionality
2. Gong: 4.0 / 5 – the most established platform, with the most opaque and heavily layered pricing structure
3. Clari Copilot: 3.8 / 5 – strong for existing Clari users, a pricier and less transparent product than the Wingman it replaced

Before evaluating any of these three on features alone, find out what a realistic quote costs in practice for the team size in question. Two of the three won’t tell you until you’ve already had the sales conversation.

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